M.HAINEY creates fragrances that explore the beauty of what it means to be human. Independently founded and queer-owned-and-operated, we create gender-inclusive fragrances known for complete ingredient transparency and nature-forward formulas. Founded in 2012 and re-imagined in 2025, M.HAINEY is rooted in curiosity, transparency, and a deep love of the natural world. Every formula is fully disclosed, every ingredient named, and every sourcing choice intentional.

Each fragrance begins as a creative expression -- an artist's search for beauty in the overlooked and everyday. We design scent as an experience: something to explore, wear, layer, and make your own. Each fragrance stands alone, but is also designed to evolve in combination with the others, creating a personal and expressive scent palette.

Every fragrance is eau de parfum strength, 90%+ naturally derived, cruelty-free, and handcrafted in our Providence, Rhode Island studio.