Before founding FLEURIT PARFUMS, Lynn King spent nearly 20 years in luxury fashion and retail, including Bergdorf Goodman, Ralph Lauren, Giorgio Armani and Hermès. Long before FLEURIT, fragrance was already part of her family history. Her grandmother, Marie Leland, worked with Germaine Monteil, helping develop the fragrance and cosmetics side of her business.

Lynn draws inspiration for FLEURIT from her own life, including growing up in New York, moving to California, traveling the world and the many experiences that have shaped her. For Lynn, every experience, whether good or not so good, has a scent attached to the memory.

At FUMED, guests can discover Coastal, FLEURIT’s first new collection in two years. Its four fragrances are inspired by the Hamptons, Malibu, South Beach and Antibes, with each one reflecting the way Lynn knows and remembers the place behind it.

Working with perfumers in Grasse, Lynn translates those experiences into an entire wardrobe of fragrance, chosen and worn by instinct.

No labels. No rules. Fragrance for everyone.